Ridley Scott Associates

Does this make you feel anything ?

X

liked it


not at all very

indifferent


not at all very

mentally engaged


not at all very

bored


not at all very

sensed a deeper meaning


not at all very

confused


not at all very

sparked my interest


not at all very

unsettled


not at all very

1 / 8

About this survey

This research is all about connection and so we’d love you to tell us how each film makes you feel.

To read more about our process, have a read of our evidence base page.

Information about this project 

Who is this for?

The Only Human project is for anyone who communicates anything about genetics to anyone. It exists to serve the public

There is much written, audio and film communication about genetics – patient leaflets on genetic testing, websites from pharma on gene therapies, participant info sheets for genetic research, and advertising for direct-to-consumer tests.

The narrative arc tends to start with what genetics is (e.g. ‘we all have 20,000 genes, DNA is made up of a code of letters’) and what the benefits are (e.g. ‘we study genetics to understand what causes cancer’). And yet….between all of us writing such text, have we thought about the impact of our messages on collective public audiences? Probably not. Do we know what public audiences think and feel when they read such texts? Have we asked?

Image credit: Dall-E

We are seeking to build a co-operative of partners who want to learn and build the communications evidence-base together. You might be a genetic counsellor working in the NHS, you might be a scientist working in public engagement, you might sit on the board of a pharmaceutical company, you might sit on the board of a genetics research non-profit – but between you all, you want to understand how to gently nudge awareness about what genetics is and what it can offer, to broad public audiences.

You the Jury

Does this make you feel anything ?

X

liked it


not at all very

indifferent


not at all very

mentally engaged


not at all very

bored


not at all very

sensed a deeper meaning


not at all very

confused


not at all very

sparked my interest


not at all very

unsettled


not at all very

1 / 8

About this survey

This research is all about connection and so we’d love you to tell us how each film makes you feel.

To read more about our process, have a read of our evidence base page.

To edit or not edit? Ordinary people have their say on genetics

Are there any circumstances under which a UK Government should consider changing the law to allow intentional genome editing of human embryos for serious genetic conditions?